Past
Entrevista con Gianluca Fiorelli
A view of the future where AI, SEO and GEO work as one system.
Speaker
Visibility engineering and AI systems that hold up in production
Technical SEO, GEO, full-stack WPO and paid measurement. On the other side, applied AI with engineering behind it: context engineering, assistants, agents and anomaly detection. Talks and panels in English or Spanish.
Topics
Two doors: technical visibility and AI systems in production
One door is crawling, indexing, performance and measurement: what decides whether a site exists for search engines, models and agents. The other is applied AI built like software: context, assistants, agents, logs and a way back when something breaks. I have built both for clients and in my own tooling, and that is what comes into the room.
- Technical SEO: crawling at scale, server logs, indexing and architectures that fail from the inside.
- GEO and the agentic web: how models and agents read your site, and what that changes in the HTML you serve.
- Full-stack WPO: browser, critical rendering path, backend, SQL, caching, CDN and infrastructure.
- End-to-end paid measurement: client and server-side GTM, Consent Mode, CAPI, enhanced conversions and attribution.
- Context engineering: designing an assistant's context so it gets things right instead of making them up.
- Agents and automated systems: alerting, anomaly detection, ETLs into BigQuery, traceability and human control.
In the room
Talks and panels with code and judgement
On stage and on a panel I bring the same approach: real systems, decisions that hurt and examples you can use the next day. I am not selling roadmap vapour: I show what is already in production, or what I have broken (and fixed) for clients and in my own tooling.
Flexible formats: keynote or panel. In English or Spanish. If you are organising an event and want a technical angle with business traction, let's talk.
Events
Stages and conversations
Past
PPC Cast · SEO, GEO, PPC e IA
How SEO and GEO meet PPC and applied AI in digital marketing.
Past
The Audience Club London
Talk on the future of Search.
Past
SEOFOMO Boston
Panel on technical SEO and GEO criteria for Search AI.
Past
Datolada · Suelta el Dato
How to prevent errors and data loss in agent systems that filter email to boost productivity.
Past
Performance Observer
English talk on server-side speed: «Why the heck everything is so slow if my server is so expensive».
Past
Espacio 23
The incentives Google uses to push SEO effort for AI-era search.
Past
SEOFOMO Barcelona
The future of Search, with a clearer split between Search AI and classic Search.
Past
SEO On the Beach 2025
Using MCPs in applied AI to do SEO work with custom tooling.
Past
Caña Digital · IA agroalimentaria (SEO/FIME)
Applied AI so Cantabria food producers show up more effectively in AI results.
Past
Emprendimiento con IA
How we launched bigmomo and how we use AI to push the agency hard.
Past
PPC Cast · Seguridad en Paid Media
Security for paid media environments.
Organiser bio
Computer engineer, CEO of bigmomo and technical speaker
Alfonso Moure is a computer engineer and CEO of bigmomo, a remote agency specialising in technical SEO, WPO, analytics, data engineering and PPC. His work spans crawling and log analysis, full-stack performance, client and server-side measurement, data in BigQuery and applied AI in real workflows. He gives talks and joins panels in English and Spanish. Recent formats include Espacio 23 (SEO incentives for AI), SEOFOMO Boston (SEO/GEO for Search AI), The Audience Club London and SEOFOMO Barcelona (the future of Search), SEO On the Beach (MCPs in applied AI), Caña Digital (food and entrepreneurship with AI) and Performance Observer (server-side speed, in English).
Talks and panels
A talk your audience can put to work on Monday
Talks and panels in English or Spanish, built on real data, code on screen and systems already running in production, so the room leaves with judgement of its own instead of a list of recipes. Tell me about the event and we'll shape the angle.